One of the biggest issues facing modern startups is marketing in a productive and cost-effective way. Every dollar must be maximized because a startup cannot afford to let the quality of their marketing slip. It is a very fine line because you are being pulled in both directions. On the one side, you are told that you cannot succeed unless people know about your company and its products or services. But on the flipside, you are told that you do not have the budget to engage in a full-scale marketing campaign. After all, a startup cannot spend millions of dollars on marketing, which is something multinational corporations have no problem doing.
So what can startups do? They can certainly rely on word-of-mouth because this is still a hugely influential form of marketing. No type of online or traditional marketing can make up for real people telling their friends and family members about a product or company. But what else can companies to in order to stretch their marketing dollars? They can turn to social media!
Studies show that around 33 percent of Americans get their news from social media. In fact, over 40 percent of people will socialize more often on social media than in-person. And shoppers are spending real money when they are visiting sites from Facebook, Twitter, and Pinterest.
Here are some ways social media can help your marketing campaign:
- Brand Awareness
By creating Facebook pages or groups, companies can organically promote their brand name and engage with customers or potential customers. By posting content, responding to queries and engaging with clients in a personal way, companies can go a long way towards imprinting their brand name and logo in the target markets’ minds.
- Content Distribution:
Distributing content through social media is the best way to get things out into the general public domain. People get their news through social media, while they enjoy clicking on links and videos that others are posting on Facebook or Twitter. Companies that post engaging and relevant content can connect with their consumer base.
- Generating Leads:
Social media profiles should have plenty of lead generators that can drive traffic to your website or other social media profiles. While this is a long-term investment that will take some time to bear fruit, the results are undoubtedly positive.
- Acquiring Customers:
The best case scenario for a startup is that you will get people to “like” your Facebook page or subscribe to your Twitter feed. When these people read your articles, watch your videos or engage with your social media managers through these profiles, they will find themselves interested in learning more about your products. When they find out more, they will want to buy the products or services you are selling.